Though Jarrolds is 253, this year’s marks an historic milestone of our iconic department store being in the heart of Norfolk for 200 years. Though a lady should never admit her age, we are proud of our heritage and also our future with exciting plans. As custodians of this Norfolk landmark, we take pride in curating the best products locally and around the world, but also experiences which stay with you through collective memories and stories. 

Jarrolds has played a part in the lives of generations of Norfolk families. The roots of the Jarrold business were in shopkeeping, it then developed to become a leading printer and publisher during the 19th and 20th centuries. John Jarrold II set up as a bookseller, publisher and printer at 3 Cockey Lane (as London Street was then called), opposite the present premises. In 1840 they moved to part of the current site at London Street and the story has continued to 2023 with the store adapting and evolving to its present incarnation.

Our emporium is not just filled with products but memories from important events and items for you, your home and more importantly, your life. From style with beautiful, must-have fashion, taste with mouth-watering and exciting culinary delights to beauty with intoxicating scents and feel-good skincare, we know these items are more than the products but are the experience of finding the perfect piece. 

When you come to Jarrolds, you meet our instore specialists; from sommeliers with expert advice on local tipples to stylists who can guide you to a wearable and cool wardrobe. Meet the Jarrold connoisseurs and their expert advice throughout our website; in the collections we bring together and the guides we provide to show how best to use and curate the moments in your life. Be sure to say hello, make an appointment or just ask their recommendations next time you walk through our doors as we believe our people are what make your experience. 

Jarrolds wants to celebrate their bicentenary with our customers, colleagues and community and you will be able to join the party with so many amazing experiences and demonstrations across the store. For the weekend of 16th and 17th September, Jarrolds will be getting in the party spirit with entertainment across the store with complimentary drinks and special treats. Join us and taste something delicious in the Jarrold Food Hall, try an extraordinary new scent in the Beauty Hall and discover a remarkable new read in our Books department. 

So why not join us the next time you’re nearby? We can’t wait to welcome you.