The partnership will see the club’s retail department open a concessionary space on the Ground Floor of the London Street store.

Following the closure of Jarrold Sport and the Fan Hub earlier this year, this is an exciting new step providing a city centre retail offering for Norwich City supporters as well as Jarrold shoppers.

Sam Jeffery, Norwich City’s commercial director said:We’re pleased to extend our longstanding relationship with Jarrold and to continue to have a city centre presence in Norwich to serve our fans.

“Jarrold and Norwich City are two of the bigger institutions in Norfolk and long may our partnership continue to thrive.”

John Adams, Jarrold managing director added: "Jarrold has always been, and continues to be, supporters of Norwich City. We believe in supporting local so where better than with our local team? This is a terrific new step collaborating with the club, bringing with it a brilliant opportunity for our customers.’

Further details regarding the opening date of Norwich City at Jarrold will be confirmed in due course.